Description

  • Develop, implement and maintain a digital marketing plan.
  • Collaborate with team members and management to determine new marketing campaigns.
  • Manage, organize, and execute marketing campaigns through digital channels like web, email, social media and google ads
  • Collaborate with team to develop content and promotional materials for various marketing campaigns
  • Optimize social media, website, CRM and marketing automation tools.
  • Develop and maintain an up-to-date marketing content calendar for all digital channels
  • Develop marketing campaigns for Google Ads and social media.
  • Coordinate campaign scheduling.
  • Define clear KPIs for digital campaigns.
  • Monitor campaigns and analyse data for performance improvements.
  • Update social media content across all channels.
  • Monitor SEO and web traffic metrics.
  • Stay up to date with new digital marketing technologies.
  • Perform added tasks assigned by Senior Management

Technical Requirements

  • 4-6 years of experience in developing and implementing digital marketing strategies.
  • Strong proficiency in Google Analytics, Google Ads, Google Tag Manager and Facebook Ads
  • Strong communications skills-verbal and written.
  • Solid understanding of social media and SEO tools
  • Hands-on experience working with Ahref, Hootsuite and CRM software.
  • Basic knowledge of web development technologies

Qualifications

  • To perform this job successfully, the candidate must be able to perform each essential duty satisfactorily. The technical requirements listed above are representative of the knowledge, skill, and/or ability required.
  • Candidate must be Process-driven and rely on data to make decisions.
  • Teamwork- Contributes to building a positive team spirit.
  • Demonstrated ability to execute day-to-day activities and reach goals.
  • Inquisitive, problem solver and creative thinker
  • Ability to set and manage multiple priorities

Educational Requirements

  • Bachelor’s Degree in I.T or related field from an accredited university.
  • Or equivalent combination of education and experience.