Research and write industry-related topics for publication on digital channels
Write clear marketing copy to promote the company’s services online.
Prepare well-structured drafts using Content Management Systems.
Write blog articles for publication.
Proofread and edit blog posts before publication.
Conduct keyword research and use SEO guidelines to increase web traffic.
Write SEO-related blogs.
Identify customers’ needs and gaps in our content and recommend new topics.
Implement and assess SEO best practices.
Ensure written content is consistent with brand guidelines.
Update website content as needed.
Perform other roles assigned by Senior Management
Technical Requirements
A minimum of 3 years of working experience as a Content Writer, Copywriter or similar role
Portfolio of published articles.
Knowledge of social media and web publications
Basic knowledge of copyright laws.
Strong knowledge of SEO
Hands-on experience with Content Management Systems (e.g., WordPress)
Ability to meet deadlines.
Strong communication skills—verbal and written.
Qualifications
To perform this job successfully, the candidate must be able to perform each essential duty satisfactorily. The technical requirements listed above are representative of the knowledge, skill, and/or ability required.
Teamwork – Contributes to building a positive team spirit.
Demonstrated ability to execute day-to-day activities and reach goals.
Ability to set and manage multiple priorities.
Educational Requirements
BSc in Marketing, English, and Journalism
Or equivalent combination of education and experience.
